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Morton Salt - When It Rains It Pours

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Morton Salt - When It Rains It Pours

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Date Posted:May 6th, 2006
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Description: A Morton Salt logo. About Morton Salt Girl:
Morton Salt Girl - The company mascot for the Morton Salt Company since the early 1900s. The idea for the Morton Salt Girl (who has never been given a name) came about when the company began adding magnesium carbonate to their salt product in 1911. This additive kept the moisture level at a minimum and promoted a freer flowing salt product. To advertise this concept to its customers, the company created the image of little girl walking underneath an umbrella as she carried a round container of Morton salt with the spout open and salt running out on the ground. The ads ran in Good Housekeeping magazine. Their slogan read: "Even in rainy weather, it flows freely." Eventually, the slogan was modified to say "When it rains, it pours." From time to time, the image of the Morton Salt Girl has been modified with a more modern look (new dresses and hairstyles). First in 1921 and then in 1933, 1941, 1956, and 1968.

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