Description: Bang & Olufsen (B&O, OMX: BO B) is a Danish company that designs and manufactures high end audio products, television sets, and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, whose first significant product was a radio that worked with alternating current (AC), when most radios were run from accumulator batteries.
Their work with radios and loudspeakers led them to the principle that their products should be capable of high fidelity musical reproduction: in Danish ∆rlig musikgengivelse, meaning "honest music reproduction". They held the ideal that the music you experienced through their sets and speakers should reach your ears uninfluenced by the limitations of technology. To this end, they rate the psychoacoustics of their products as more important than instrument-based testing of their products during design and testing.
Products by B&O are intended to reflect cutting edge industrial design, in appearance, function and operation. B&O does not employ any designers, preferring that they should be independent of the company. Many of its products in the 1970s and 80s were designed by Jacob Jensen, whose design firm still operates today. In recent decades, B&O's chief designer has been David Lewis, responsible for products that have been much imitated by other manufacturers of home electronics.