|The world's 22nd most expensive trade street.|
Vitosha Boulevard (often called just Vitoshka) in Bulgaria is Sofia's main thoroughfare and is famous for the many brand name shops and boutiques on it. Posessing a shop on the boulevard is thought of as a matter of image and advertising for companies operating in Bulgaria.
The boulevard is named after Vitosha, the mountain just next to Sofia.
According to a 2005 study, Vitosha Boulevard is the world's 22nd most expensive trade street.