Press release 2005:
Southwest Airlines has unveiled its first new speciality aircraft with a marketing partner in 17 years, the NBA-themed Slam Dunk One.
The first and only other customised Southwest aircraft dedicated to a marketing partner honours Shamu of Sea World fame, and has been in service since 1988. Southwest reportedly also has a fleet of six speciality aircraft dedicated to various states and one dedicated to the Ronald McDonald House.
The airline has said that Slam Dunk One is emblazoned with an NBA basketball going through a hoop on the forward portion of the fuselage. The ball is trailed by an orange wave that starts from the back of the aircraft, making it appear as if it is being shot into the basket. Slam Dunk One is emblazoned on the nose of the aircraft, and it has a customised interior with each of the 30 NBA team logos adorning the overhead compartments and a custom windscreen featuring a panel commemorating the date of the aircraft's maiden flight.
The NBA and Southwest Airlines expanded their marketing partnership in July this year and the airline said that Slam Dunk One is the first product of the broader relationship.