|As the most recognized blimps in the country, the MetLife Blimps have become a vital part of sports television coverage as well as an invaluable icon of MetLife. |
The blimps play an integral role in the company’s marketing program, covering approximately 70 televised events a year as well as supporting MetLife activities with special flyovers of employee, client, and consumer events.
From August to October of 2007, a new blimp, Snoopy Three, was added to the blimp program in celebration of the 20th Anniversary of the MetLife Blimp program. This year, from June to November, Snoopy Three will rejoin Snoopy One and Snoopy Two to celebrate MetLife’s 140th Anniversary.