I have created the following kml file to plot a route. I want to add however a name=EGBT to appear say at the beginning of the route. How is this done. So far everything I have tried has failed.

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<kml xmlns="http://earth.google.com/kml/2.0">
<Placemark>
<description>Current Flight from Emax Analyser Program</description>
<name>EGBT</name>
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<range>150000.0</range>
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<heading>0.0</heading>
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<visibility>1</visibility>
<open>0</open>
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Mike Glazer