"Longoria writ large — in Nevada desert"
Maxim creates 110-foot magazine cover with help from Vegas officials
"For air travelers flying over southern Nevada this week, the view offers more than miles of dusty desert.
A giant, bikini-clad Hollywood star perched on the desert sands isn’t a mirage, but a recreation of a Maxim magazine cover.
The cover is made of a vinyl-mesh screen and reads, “THE ONLY MAGAZINE BIG ENOUGH TO BE SEEN FROM SPACE — AND ONLY IN VEGAS!” A barely dressed Eva Longoria, star of ABC’s “Desperate Housewives,” graces the 75-by-110-foot display just outside Primm, near the California state line."
GE file taken from here.