A Virtual World by Google?

From MarketingVOX:

Rumors are swirling of a Google-engineered “metaverse” – a virtual world a la Second Life – with Benchmark Capital analyst Michael Eisenberg calling the rumored project a “world game.”

The metaverse would use real-world data gathered from Google’s existing properties to craft the alternate online platform, writes play.tm. According to Eisenberg, Google is courting in-game ad company AdScape in preparation to monetize the virtual world.

Furthermore, rumor is that a firm in China has been hired to craft avatars while an internal team is building the “metaverse” itself, thanks to a team that has come over from There.com, another online virtual world.

Google already has a product called SketchUp, which is used to craft 3D models that can be layered onto Google Earth images.

It’ll be interesting to see what comes of this…

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  1. It’s only a matter of time until we start seeing Mafia-run pizza delivery joints and nuclear powered cyborg dogs.