A Virtual World by Google?

From MarketingVOX:

Rumors are swirling of a Google-engineered “metaverse” – a virtual world a la Second Life – with Benchmark Capital analyst Michael Eisenberg calling the rumored project a “world game.”

The metaverse would use real-world data gathered from Google’s existing properties to craft the alternate online platform, writes play.tm. According to Eisenberg, Google is courting in-game ad company AdScape in preparation to monetize the virtual world.

Furthermore, rumor is that a firm in China has been hired to craft avatars while an internal team is building the “metaverse” itself, thanks to a team that has come over from There.com, another online virtual world.

Google already has a product called SketchUp, which is used to craft 3D models that can be layered onto Google Earth images.

It’ll be interesting to see what comes of this…

Reader Interactions


  1. It’s only a matter of time until we start seeing Mafia-run pizza delivery joints and nuclear powered cyborg dogs.