Pleasure Island Family Theme Park is an amusement park in Cleethorpes, North East Lincolnshire, England. Built on the site of an old zoo, construction of the park began in the late 1980s by Pleasureworld, a division of RKF. Pleasureworld also owned the Pleasurewood Hills Theme Park near Lowestoft, along with several other tourism ventures. It was announced that the new park would also carry the Pleasurewood Hills name.
Unfortunately RKF and Pleasureworld went into receivership around 1990/91 whilst the park was only half built. It was later sold to Flamingo Land, who completed the outstanding construction work. It has been operating since May 27, 1993 and features a wide range of attractions. The park is owned and run by Flamingo Land PLC, who also own Flamingo Land Theme Park and Zoo in Malton, North Yorkshire.