Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu is the Māori name for a hill, 305 metres high, close to Porangahau, south of Waipukurau in southern Hawke’s Bay, New Zealand. The name is often shortened to Taumata by the locals for ease of conversation. The New Zealand Geographic Placenames Database, maintained by Land Information New Zealand, records the name as “Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu”, a hill at 40.3480 S, 176.5321 E. It has gained a measure of fame as one of the longest place-names in the world and one of the longest words used in English. It is featured in a Mountain Dew jingle and also in the 1979 single “Lone ranger” by British band Quantum Jump. It is the subject of a 1960 song by the NZ balladeer Peter Cape.